Communication Specialist (Alliance)
Virginia Commonwealth University
Richmond, VA
Full-time
Advertising / Marketing / Public Relations
Posted on April 25, 2024
Massey Comprehensive Cancer Center
The Massey Comprehensive Cancer Center has an exciting opportunity for a Communications Specialist to join our team! Our employees and applicants come from diverse backgrounds. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes VCU stronger.
Massey Comprehensive Cancer Center Mission:
“To improve the lives of all Virginians by delivering cutting-edge cancer care through patient-centered prevention and treatment; high-impact, innovative research; community input and engagement; and education and training of the next generation of researchers and healthcare professionals.”
Virginia Commonwealth University (VCU) Massey Comprehensive Cancer Center is a nationally ranked cancer center located in the heart of Downtown Richmond. All full-time staff is eligible for our generous benefits package that includes choices for health, vision, and dental coverage, life insurance, short and long-term disability coverage, retirement planning, tax-deferred annuity, and cash match programs, flexible spending accounts, tuition benefits, significant paid-time off,12 paid holidays, and more. This position is eligible for flexible work arrangements.
VCU is committed to hiring veterans! VCU will include a veteran's period(s) of military service in the calculation of their annual leave accrual rate. This may provide veterans with an increased leave accrual!
Explore our benefits further here: https://hr.vcu.edu/current-employees/benefits/university-and-academic-professional-benefits
Specific Duties & Responsibilities:
The Communications Specialist will assist with be responsible for:
· Growing and developing a variety of content for social media channels, marketing programs, and resources and raising awareness of our Alliance NPO mission and programs by creating and sharing interesting, relevant, and engaging content. Identify new and innovative ways to enhance and expand our social media presence and outreach to various stakeholders.
· Creating and Managing the Alliance NPO website, which includes creating a variety of content, ensuring that the site is fresh and timely, accurate, representative of our varied bodies of work, and engaging to a variety of audiences.
· Coordinating and creating regular, topical, and timely content for our blog; working with faculty and staff to author blog and medium posts.
· Coordinating the development and dissemination of a monthly newsletter and other online outreach strategies.
· Designing and editing large- and small-scale products and publications.
· Researching new possibilities for outreach and collaboration with partner organizations.
· Identifying strategies to engage with national media outlets, reporters, and social media influencers.
· Producing videos for social media, events, and other marketing opportunities.
· Developing and compiling monthly reports and web analytics to inform content creation; setting benchmarks and goals to track progress and growth.
· Ensuring cross-site collaboration on communications efforts among Alliance grantees.
· Maintaining and upholding our branding and messaging guidelines in all digital and printed materials.
· Providing communications support to Alliance grantees, as needed.
· Other duties as assigned by the Alliance NPO leadership.
Minimum Hiring Standards:
· Expertise and commitment to DEI (Diversity, Equity and Inclusion)
· Commitment to reducing disparities
· A Bachelor's degree in Communications, Marketing, or relevant field
· Fluency in:
· Microsoft Office Suite, Adobe Creative Suite (InDesign, Photoshop, Illustrator, Flash, Acrobat), basic HTML;
· Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube;
· Basic HTML and website publishing, especially via WordPress (other CMS skills a plus);
· Constant Contact (other database skills a plus);
· Photography and video creation and editing skills are a plus.
· CMS – Content Management System
· Experience creating compelling, engaging, and ROI-driven digital content
· Experience building social media channels and executing social media strategy for maximum engagement, particularly for mission-driven non-profits or through cause-based marketing
· Ability to work effectively and accurately under pressure and to manage and prioritize multiple projects and meet deadlines
· Massey Comprehensive Cancer Center supports a diverse faculty, staff, and student environment. The candidate will demonstrate experience that shows their commitment to fostering such an environment.
· Outstanding written and oral communications skills
· Ability to work independently; a self-starter with a high level of motivation, creativity, and proactivity
Preferred Experience:
· 2-5 years of experience working in a similar or related position, non-profit experience preferred
Salary Range: commensurate with experience up to $70,000
Position Details:
Department: Massey Comprehensive Cancer Center
Employment Type: UF - University Employee FT
Restricted Status: No
FTE: 1
Exemption Status: Exempt
University Family: Communications, Communication Specialist 1,2,3 (job code 13221-13223)
ORP: No
Contact Information:
Contact Name: Massey Comprehensive Cancer Center Human Resources
Contact Email: masseyhr@.vcu.edu
