Director of Football Creative Media
Texas Christian University
Fort Worth, TX
Full-time
Advertising / Marketing / Public Relations
Posted on April 25, 2024
Job Summary:
The Director of Football Creative Media is responsible for working with the football staff on ideation, development and production of materials to include, mailers, brochures, personalized graphics, social media, recruiting pieces etc. that effectively communicate the TCU Football brand and mission and align with the program's values and messages. This position requires a dynamic, professional, energetic, creative, highly detailed and organized individual who can balance multiple tasks and deadlines in a fast-paced environment as well as direct and effectively lead the creative staff within the TCU Football department.
Duties & Essential Job Functions:
1. Provides content updates to Football related social media channels by capturing, editing, post-production of photos and video including but not limited to team, staff, and events.
2. Produces in-house collateral materials to include but not limited to signage, marketing materials, stationary, schedules, etc.
3. Assists with photo and video shoots providing creative input and direction and on occasion taking pictures.
4. Monitors social media channels, blogs, etc.
5. Organizes and maintains a creative asset database.
6. Creates graphic design deliverables for recruiting.
7. Provides leadership and direction for the rest of the creative department staff.
8. Coordinates, creates, produces and executes social media content for College Football Social Media on Facebook, Twitter, YouTube, and other social platforms
9. Researches new technologies and uses of social media to enhance the football program.
10. Works with TCU Athletics external team to create critique and execute consistent TCU Football brand standards within the overall athletics brand.
11. Drafts content for external communications, blogs and social networking platforms.
12. Works with TCU Athletics external team in development and implement of brand strategy, insuring consistent look, feel and voice for football, marketing and communications.
13. Assist football staff as needed for recruiting visits
14. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor's Degree.
• 3 years' experience in college athletics in social media and / or graphic design.
• Experience and familiar with football.
Preferred Education & Experience:
• None
Required Licensure/Certification/Specialized Training:
• 1 plus year of experience using Final Cut Pro Editing, Adobe Photoshop and InDesign Illustrator.
• Experience using WordPress publishing
• Experience using social media channels (YouTube, Twitter, Facebook, Instagram, TikTok, etc.).
• Valid Driver's License.
• Must be insurable under the university motor vehicle requirements.
Preferred Licensure, Certification, and/or Specialized Training:
• None
Knowledge, Skills & Abilities:
• Knowledge and experience using social media channels.
• Knowledge of appropriate computer software packages
• Skill in both spoken and written communication.
• Skill in making updates to digital and social media channels daily.
• Ability to learn new technologies and stay abreast of best practices in social media.
• Ability to work with minimal supervision under strict deadlines in a fact paced environment.
• Ability to work non-traditional hours.
TCU Core Competencies:
University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.
Work Environment:
• The physical environment requires the employee to work both inside and outside in heat/cold, wet/humid, and dry/arid conditions.
• This role is an on campus, in-person position.
• Requires attendance at home and away games, events, contests and bowl games.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate to extreme.
AA/EEO Statement:
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
NOTIFICATION OF COMPLIANCE WITH NCAA REGULATIONS:
This job description includes the expectation of compliance with NCAA regulations. An institutional staff member who is found in violation of NCAA regulations shall be subject to disciplinary or corrective action as set forth in the provisions of the NCAA enforcement procedures, including suspension without pay or termination of employment for significant or repetitive violations.
The Director of Football Creative Media is responsible for working with the football staff on ideation, development and production of materials to include, mailers, brochures, personalized graphics, social media, recruiting pieces etc. that effectively communicate the TCU Football brand and mission and align with the program's values and messages. This position requires a dynamic, professional, energetic, creative, highly detailed and organized individual who can balance multiple tasks and deadlines in a fast-paced environment as well as direct and effectively lead the creative staff within the TCU Football department.
Duties & Essential Job Functions:
1. Provides content updates to Football related social media channels by capturing, editing, post-production of photos and video including but not limited to team, staff, and events.
2. Produces in-house collateral materials to include but not limited to signage, marketing materials, stationary, schedules, etc.
3. Assists with photo and video shoots providing creative input and direction and on occasion taking pictures.
4. Monitors social media channels, blogs, etc.
5. Organizes and maintains a creative asset database.
6. Creates graphic design deliverables for recruiting.
7. Provides leadership and direction for the rest of the creative department staff.
8. Coordinates, creates, produces and executes social media content for College Football Social Media on Facebook, Twitter, YouTube, and other social platforms
9. Researches new technologies and uses of social media to enhance the football program.
10. Works with TCU Athletics external team to create critique and execute consistent TCU Football brand standards within the overall athletics brand.
11. Drafts content for external communications, blogs and social networking platforms.
12. Works with TCU Athletics external team in development and implement of brand strategy, insuring consistent look, feel and voice for football, marketing and communications.
13. Assist football staff as needed for recruiting visits
14. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor's Degree.
• 3 years' experience in college athletics in social media and / or graphic design.
• Experience and familiar with football.
Preferred Education & Experience:
• None
Required Licensure/Certification/Specialized Training:
• 1 plus year of experience using Final Cut Pro Editing, Adobe Photoshop and InDesign Illustrator.
• Experience using WordPress publishing
• Experience using social media channels (YouTube, Twitter, Facebook, Instagram, TikTok, etc.).
• Valid Driver's License.
• Must be insurable under the university motor vehicle requirements.
Preferred Licensure, Certification, and/or Specialized Training:
• None
Knowledge, Skills & Abilities:
• Knowledge and experience using social media channels.
• Knowledge of appropriate computer software packages
• Skill in both spoken and written communication.
• Skill in making updates to digital and social media channels daily.
• Ability to learn new technologies and stay abreast of best practices in social media.
• Ability to work with minimal supervision under strict deadlines in a fact paced environment.
• Ability to work non-traditional hours.
TCU Core Competencies:
University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.
Work Environment:
• The physical environment requires the employee to work both inside and outside in heat/cold, wet/humid, and dry/arid conditions.
• This role is an on campus, in-person position.
• Requires attendance at home and away games, events, contests and bowl games.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate to extreme.
AA/EEO Statement:
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
NOTIFICATION OF COMPLIANCE WITH NCAA REGULATIONS:
This job description includes the expectation of compliance with NCAA regulations. An institutional staff member who is found in violation of NCAA regulations shall be subject to disciplinary or corrective action as set forth in the provisions of the NCAA enforcement procedures, including suspension without pay or termination of employment for significant or repetitive violations.
